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1stHour is a marketing services company that has developed exclusive relationships with public school districts nationwide to provide parents with high priority, local content while offering advertisers unparalleled access to power consumers.
Our School2Parent product delivered over 7.0 million online and offline newsletters in 2008. These newsletters contain:
- Local, customized content from school districts - including information parents need regarding school schedules, district administration, special programs and recommendations for how parents can supplement school curricula.
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Advertisements from national brands that want to reach the decision makers (especially moms) in households that spend disproportionally in almost every major consumer category.
The print version of the School2Parent newsletter is produced and distributed five times per year and has proven to be incredibly effective at cutting through the enormous clutter of the mail channel –School2Parent newsletters have an unbelievable 95% open rate.
The digital version of School2Parent offers a similar level of parent / consumer engagement with the added benefits of lower distribution costs, increased targeting options and more reliable measurability.
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